Next up, an account-based marketing guide. This is another glory definition page. What is account-based marketing? Another complete guide to account-based marketing. 0:14:24.1 Michael Johnson: So, does Google see the term account-based marketing as a product search or a service search that they think people are trying to find a service for? So if you’re going to be able to rank for this keyword, you’ll need to create a guide on account-based marketing or some kind of info page about it, because that’s Google’s assumption that search is when people search for that keyword. So if You want to make sure you’re on the right track in terms of search intent, it’s very simple at first, just look at the current rankings for that keyword, enter the keyword, see what types of pages are ranking.
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If you see there’s a very consistent pattern, it’s an information page or a guide, or it could be a product and has a lot of deals page rankings, that’s fine, but if it’s not, you need to make sure you’re creating the right page that aligns with the intent you’re seeing in the search results, If not, you’ll have a situation where you’re trying to get the wrong Philippines Phone Number type of page to rank and it never will, because Google just doesn’t “don’t think that’s what people are looking for. So my example today is the Burton Snowboard. Now, for those of you who aren’t too familiar with the winter sports industry, Burton is one of the most reputable names in snowboarding, they’ve been around for decades, their big time, so you’d assume, if You’re looking for how to choose a snowboard.
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Burton will be and probably should be for that keyword, it…they have a perfect guide on snowboard size…can be for that keyword ranking. The answer is no, and the top brand is Ivo, a retailer that sells many different extreme sports items to people. So why didn’t Burton enter this competition, since they are an authority in their field, they have a page… that might be a good fit for it. What’s going on here? So first, let’s see what they’re missing, they’re missing almost six times as much traffic as they could possibly get, Ivo’s guide tried 21,000+, almost 21,000 visitors a month. 0:16:40.0 Michael Johnson: Burton’s hasn’t made 4000 dinars a month yet, so they almost missed by 17 points, almost exactly. 17,000 monthly visitors due to incorrect on-page optimization. So it’s a big deal.