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Ryan Holiday answers the above questions on the basis of his research results. He analyzed hundreds of articles that have recently gone viral to find a connection. Paraguay Phone Number The book  by Ryan Holiday (2014) is a popular book in the world of growth hacking. The reason I chose his results is because his research into viral content is the precursor to further research. There are new insights about viral content, but often in the form of opinion pieces and not studies. That is why I like to take this somewhat older book as a starting point.

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First, Holiday looked at the topics of the articles. It turned out that articles about education, health and science were shared more often than articles about sports and politics. But why? Is that really the subject? One thing we know for sure: people share Paraguay Phone Number  they are interesting or useful. The research showed that more interesting articles 25%, and useful articles 30% (such as education, health and science), are more likely to be shared Why is that so? It turns out that these kinds of articles often describe innovations and discoveries that evoke a specific emotion in readers. That emotion is called ‘ awe ‘, the Dutch translation is ‘awe’.

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Could it be that other emotions have the same effect? There are reasons to believe that experiencing an emotion, any emotion, might encourage people to share certain content. This also happens in everyday life. When you have received good or bad news, you often want to share it with someone. This helps us to strengthen our social bond, because we experience the same feeling at that moment. Awe is the feeling of admiration and amazement that occurs when one is inspired by knowledge, beauty, respect, or power. This expands one’s frame of reference and encourages self-transcendence (transcending one’s individual self). This feeling can be evoked by everything around us, for example through art, landscapes, music, knowledge, and so on. This feeling encourages article sharing and plays a big role in why certain content goes viral.

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