So the question becomes – is your business doing enough? My prediction for the coming year is that companies that fail to invest adequately in social media marketing and social recruiting technology will struggle as the battle to attract talent intensifies. So let’s take a look at each in turn. Social media marketing. Studies around the world show that we spend a lot of time on social media every week. Now, mobile has attracted a lot of attention over the past few years. More and more of us are browsing the web from mobile devices rather than desktop devices.
This Is Where the Limitations of a Pure Mobile Strategy Become
But in many cases, it’s not good for recruiters’ to invest in a strong social media presence. The problem here is best understood through the Honduras Phone Number List hiring funnel. There are a number of ways that candidates can be brought into your recruiting funnel. Job boards, company recruiting sites, email screenshots from candidate databases… all of these have historically been important means of filling the funnel. Social Media Marketing and Candidate Pipeline. What’s important about social media, as well as social media marketing, is that it has become an increasingly important channel for bringing candidates down the hiring funnel.
Social Recruitment Social Recruiting Has Become an All
While the number of email marketing responses and job boards has been declining, social media marketing has filled the void. This is where the limitations of a pure mobile strategy become apparent. Making your business mobile-friendly can help increase conversions in the recruiting funnel. If you develop a mobile-friendly career website and application process, more candidates coming into your recruiting pipeline are likely to apply. However, if you don’t have a social media presence, fewer candidates will enter your recruiting funnel. Your mobile strategy is to stop the ship from sinking by better converting the limited interest generated by the business. However, leading companies in your field will have the strong candidate flow that social media marketing can bring, and the higher candidate conversion rates that mobile investments can bring.