The Authenticity Gap study was conducted in the Netherlands for the third time. The first measurement in the Netherlands took place in 2014 and the second in 2018. These are individuals with an above-average interest in or involvement in one of the ten sectors studied: agribusiness, airlines, biotech, chemicals, consumer electronics, food & beverage, insurance, medical devices, pharma and smart home devices. Reputation Management Lessons What can we conclude? Dutch consumers have high expectations of organizations, even more than in our neighboring countries. The climate is an important topic here, but there are more areas where consumers are calling for action. Such as data privacy, healthcare, minimum wage, income and wage differences, combating discrimination and offering equal opportunities.
Place In 2014 And The Second
It is becoming increasingly important as an organization to show your progress on social themes. The CEO has an important role to play in this, to express his views on this and also to be a figurehead internally. You just have to choose the brand you focus on carefully. This emphasizes the importance of (constant) research within your organization to find out which topics and actions you are Jordan Phone Number and will remain with consumers. The communicative organization, 4 steps To (re)gain trust and become more authentic, organizations (and their CEOs) must be constantly on the move and take in signals from the environment. As an organization you want to reach society, and then do something with the signals that come back. Good reputation management is therefore mainly about managing that process.
In 2014 And The Second
That sounds obvious, but many organizations still think they know what is going on and who their most important stakeholders are. 4 steps to manage this process and become a communicative organization: 1. Keep Researching Map out the sometimes uncomfortable distance between stakeholders’ expectations and experience. Questions that play a role in this are: What expectations do others have when processing customer data by your organization? To what extent can you meet that? Does the outside world understand how you arranged this? Who are your stakeholders? And what do they find relevant? Are there any stakeholders you are not in contact with at the moment, while this would be useful for the organization and/or for themselves? 2.