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What should those look like? So to guide the conversation, I always recommend asking these questions first, who wants to link to this… The way I like to answer this question is to think about the audience and community on the web related to your product or your product or your services industry and understand the real world by just as the real world consists of communities and groups of people that come together and share common interests, so does the web, so find that audience, but like to link to resources and good pages and serve those audiences Create pages. 0:23:14.2 Michael Johnson: The next question is, why are they linking to it, so why is an important part, and the reason I like to think is.

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When When you do outreach to try and get some links to your content, you don’t have to give them money or try to exchange links or do anything that Google doesn’t approve of, you just reach out to you and say, hey, I have a great piece of content that your audience will love, that’s why you want to add it to your resource page, it’s easier to Saudi Arabia Phone Number market content that creates value for humanity. Next, what makes my page different or better than similar pages on the web, if I had another brand asking me about building a link to a mortgage calculator I would have some serious problems….. .

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Ok so you go through all this hassle of creating great linkable content, you link it internally to ports and pages on your site, you’re now promoting this content through outreach, trying to get links to it, doing Do those links actually make a difference? What do we have to show for this?  0:25:28.3 Michael Johnson. it will find opportunities to funnel link equity to those pages to help them perform better in organic search and showcase key parts of their site. So when it comes to creating linkable content, now, these are the support sections you’re going to create that will have internal links, maybe conversion pages or more keyboard-heavy pages on your site.

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