Needs Into the Different Features

Translate their needs into the different features you need. This works very easily if you make a list of this in a spreadsheet or Excel where you clearly name the features. Work out each feature in more detail, what do you mean exactly and what are the conditions? Then group the features into different parts. Look at: the possibilities for customization for the layout and implementation of the house style, the core features you need, where the data is stored, what analysis options you have, who can gain access at what level and also what the support options are from the tool. A very important part is of course also the integration with other systems. For example, is there an API to shoot data from one system to another or are there native links to other important software? Software that easily works together with the rest of your technology stack can offer major advantages when using the software.

Into The Different Features

Also read: Marketing technology in 2022: 5 innovative trends This way you get a complete list of things to check for potential software packages. Extra tip : If you are also going to use customer data in the new software, check carefully what the GDPR and the tools are about . Where is the data stored and does the tool have ISO certification? These can become important selection criteria and prevent Honduras Phone Number you from selecting software that you will no longer be allowed to use or where you will encounter challenges with the GDPR. Step 4. Rank or rate the features When collecting features, you probably noticed that not every criterion is equally important. Certain parts or functionalities are really a must-have. And other things that are nice if the software can do it, but that are not an essential part. The next step is now to rank the things that are must-have and nice-to-have in your list of features. You can work with a checkmark next to must-have, or you can give features a certain importance rating .


The Different Features

In this way you know on which criteria you can immediately remove certain software candidates from the list. Step 5. Make a long list of potential tools Now you are looking for suitable tools for your challenge. Start by putting all the tools you have found directly into your spreadsheet or excel table. Use Capterra and G2crowd or other comparison tools to get new tool ideas. Also talk to colleagues or other colleagues about which tools they use and how satisfied they are with the tools. Of course you can find a lot of information and independent comparisons of tools via Google. You will also regularly find tool inspiration for a particular challenge on Frankwatching. Please note: a lot of information on the internet is written by the creators of the tools themselves. So always check who the author of the article is, what the publication date was, and be critical if a tool comes out much better than the rest.

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