If we look at the big picture, we want to find our profile when our ideal client is looking for a potential service provider. Then we want people to see information about us that makes them want to click on our profile, not anyone else’s. Last but not least, or once they appear on our profile, we want people to be persuaded to act. That is, they book a consultation call, request a demo, sign up for a webinar or an upcoming event. Once we perfect these three elements, our LinkedIn is more likely to be a source of continued interest and inquiries from our ideal clients. Let’s consider these three in turn – then later in the blog we’ll turn our attention to a simple list of other items you might want to work on.
Make Sure We Appear as a Match When Potential Customers Search for Service Providers or Partners in Linkedin
Make sure we appear as a match when potential customers search for service providers or partners in LinkedIn. Most business owners are not generating anything like the visibility they should be generating for themselves and their business. This is mainly because their LinkedIn profile is like a leaky bucket with so many holes! The key to success here is to UK Phone Number List really think about how your ideal prospect would search for suppliers on LinkedIn. But it’s also important to consider that your profile that appears in LinkedIn Search is similar to a web page that appears in Google Search. If your profile contains the keywords that potential customers are searching for, there is a good chance that you results pages. However, if you suddenly lose one of the keywords they use in their search, you’re completely out of search results.
A Working Example to Help You Envision This
In fact, this is more extreme on LinkedIn than it is on Google. So any keyword omission can be fatal to your visibility. So, to get consistent customer interest, you have to come up with every possible variation your customers might search for, and then make sure the keywords in your profile reflect that. To see how your profile is currently performing, go to your profile and scroll down the page until you reach the dashboard area.