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This presents both opportunities and major challenges for advertisers. Retailers are experimenting with transformation to a platform model. An increasing number of (traditional) retailers are already experimenting with transforming to platform models. A logical consequence of the fact that the place you occupy as a retailer within the total. Distribution chain has become more important online. But it creates different challenges, because moving from. A less flexible business model to a network orchestration model is often hugely capital intensive at first. For retailers that are active within the platforms, the difference in proposition is of even greater importance. Platforms that are strongly focused on standardized products can push the price down very quickly.

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Competing as a retailer mainly on price within platforms will therefore not be sufficient in most cases. 9. Optimizing business models with data. Due to the emergence of tools such as Google Optimize , VWO and Optimizely , most advertisers have now performed a/b tests. But when you look at the number of advertisers that have embraced data-driven optimization across the company, the numbers still remain very small. The largest Belgium Phone Number online parties in the world in particular optimize their entire business model in an almost scientific way, and also have the most data at their disposal. To a large extent, this also explains why large parties are getting bigger and smaller parties are struggling to achieve the same growth percentages at all.  You can also test with prices and propositions and find the right combinations in that area.

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For example, look at how Amazon earns from its Kindle, because experiments quickly showed that a customer’s lifetime value increases exponentially after purchasing a Kindle. In this way, the company does not have to earn so much from the sale of the hardware itself, but knows that it has earned back a sale after an x ​​period. Very strange actually, because all marketing activities should contribute to both your brand and the financial result. To a large extent, this also explains why large parties are getting bigger and smaller parties are struggling to achieve the same growth percentages at all.  You can also test with prices and propositions and find the right combinations in that area.

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