Study Is More Than 7 Years Old

Advertising on social media during the crisis. Average CPM with target website traffic without Audience Network placements during the period March 1 through April 30. We eventually received the final confirmation from other agencies. Both Gupta Media and Tinuiti see a similar trend and base their figures on even more data. For example, Gupta Media bases their data on more than 6 billion views, a fairly reliable source. Advertising on social media during the crisis. According to data from Gupta Media, the CPM (Facebook and Instagram) reached a low of $0.77 on March 25, 2020. In 2019 this was still $2.98. The decrease in costs thus seems to have been confirmed by the decreasing number of competitors in the Facebook auction. So that offers opportunities?

Is More Than 7 Years Old

Certainly! However, in Gupta’s chart, the CPM is again showing an upward trend. On May 10, 2020, the average CPM is already $1.68. Facebook also confirmed in their Q1 report of 2020 that they already saw improvement in ad revenue in the first three weeks of April. After the initial steep decrease in advertising Algeria Phone Number revenue in March, we have seen signs of stability reflected in the first three weeks of April, where advertising revenue has been approximately flat compared to the same period a year ago, down from the 17% year-over-year growth in the first quarter of 2020. Are you now too late to take advantage? New. Even now, advertising costs in Facebook and Instagram are nearly 50% lower than last year. That offers plenty of options. Also keep in mind that if organizations open again and start offering their services, the marketing budgets will open again and competition will increase again. This will drive up the price, which in turn will result in higher advertising costs.

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More Than 7 Years Old

Even if you are not allowed to sell yet, you would do well to take advantage of the low advertising costs now. You can now sow cheaply and stay top-of-mind with the consumer. At a later stage you can then harvest through, for example, a remarketing campaign. So why wait when you can now achieve almost double the results with your budget? It may be risky if you currently have virtually no income, but it may be even more risky if you do nothing now and wait for the competition to strike.Managing an account in Google Ads can be a time-consuming task, I don’t need to tell you. But do you also notice that you often perform the same actions?

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