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You can also have this done automatically by applying two rules: one for switching on for the moment and the other for switching off. Increase CPC bids for (top) first page Is your strategy to always appear on the first page in the search network? Or maybe even to get to the top of the first page? Then you can also automate the action to increase your maximum CPC ( cost per click ) bid and have it performed periodically. Now I hear you thinking: isn’t this very link? The answer to that, of course, is that it can indeed get out of hand. But luckily there is a solution for that. You can set a maximum bid limit per line. This way you do not give Google Ads free rein.

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The quality score also influences the amount of your bid. So you can choose to increase the maximum CPC for (top) the first page if the quality score is at least 6 or higher. Also read: Google Ads: 4 automation pitfalls (and how to avoid them) Bid and budget adjustments for specific moments Austria Phone Number Do you want to adjust bids for specific times of the day, or specific days? Then you can also use the automated rules for this. For example, you can increase your bids by 25% every morning from 9 a.m. to 12 noon, and then lower them by 20% to get back to the original bid. Adjusting for specific moments also applies to budgets.


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For all keywords that get more than 10 conversions for $50 or less, you can create a rule to increase the maximum CPC bids (by a percentage that you determine). This will show you higher in search results. Of course, this also applies the other way around: if keywords have too high a CPA, you can automatically lower the maximum CPC for that. Improve ad copy If you now think that Google is now going to rewrite your texts on its own, then I have to disappoint you. But Google Ads can give you a notification by email if ads are shown a lot, but the clicks are lagging. This can, for example, indicates ad texts that do not match the search intent.

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