File On The Web Page Where It Was Once Placed

Children’s toys are always on sale in November and December. Not very coincidentally, of course. But usually it’s not really an offer either. A few weeks earlier, the regular price of the product was often lower than the offer price in November. Prices Chile Phone Number and discounts should never be misleading, but until now it was the ACM that determined what was misleading. That will soon be a thing of the past, if there is a legal regulation.

New Rules About

Since 28 May 2022, the Prices Act has been amended in response to European regulations. It now contains the following:

[There] may be rules regarding the disclosure of price reductions.

This was stated in the new version of the prices law that came into effect on May 28, 2022. This regulation (an Order in Council) will be issued, but has not yet been implemented.

The new arrangement has already been announced . It states that the ‘from price’ must be the lowest price of the past 30 days. That may sound simpler than it actually is. There are quite a few exceptions.

Chile Phone Number


 The Price First

You can always ask the prices you want. The only thing that is not allowed is to refer to the highest price you have ever asked.

Do you want to mention a starting price or a discount percentage? Then you have to calculate that from the lowest price you have asked in all 30 days before.

Suppose on October 1 the price was $100, on October 5 you lowered it to $90 and on October 31 you lower the price to $89. Then you cannot say that you are giving a €11 discount. After all, the lowest price within 30 days was €90. The discount is therefore only €1,-.

If the product was €90 for a long time, it may therefore not be increased to €100 for a short time and then lower it again to €90 and thus be able to say that there is 10% discount. After all, the lowest price in those 30 days was already €90, so there is no question of a discount.

Are you holding a sale where the discount keeps getting lower? Then you can still keep mentioning the original price. In this way you can also say that there was only a 20% discount before and a 70% discount later.


What probably remains possible is to make a comparison with the suggested retail price. That is independent of the prices you have asked yourself. It is important that no starting price is mentioned, but that it is clear to everyone that this is a suggested retail price.

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