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The emotion of sadness therefore made people less inclined to share. Then you may wonder: what’s the difference? Why do some emotions encourage sharing and others don’t? The most obvious difference is positivity. One emotion is positive and the other negative. Can positive emotions increase sharing, but decrease negative emotions? The emotions of anger and fear To make sure that negative emotions reduce sharing, the emotions of anger and fear were also examined. It found that articles that evoked anger and fear were more likely to be shared. So the opposite was true. That discovery shows that predicting whether something will go viral is a little more complicated than the positive or negative factor. But what?

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Arousal Okay, so emotions can be labeled as positive or negative, but there is a second dimension. Namely: activation and arousal. Arousal is a state of activation and readiness for action. The heart beats faster and blood pressure rises. Some emotions, such as anger and fear, generate a lot of excitement. When we’re angry, we scream. If we are afraid, for example that there will be a break-in, we keep checking the locks. Positive emotions can also cause excitement. The same goes for awe. This Switzerland Phone Number action that makes us eager to tell others what we have seen. And that’s why we hit that share button. Other emotions, however, have the opposite effect: they prevent us from taking any action.

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That is exactly what happens with the emotion of sadness. When satisfied, exactly the same happens. When people are satisfied, they relax. They are happy, but don’t really feel the need to take action. The results So, to recap the results, the Switzerland Phone Number and fear lead people to share because, like awe, they are emotions that create a lot of excitement. They activate people and incite them to action. Excitement is also a reason funny things are shared. In contrast, people are less likely to share things that make them happy or sad because these emotions reduce arousal.

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