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sales copy to the landing page? Content media: Is the media you have chosen the best funnel to move your visitors to action? Asking someone to buy through a LinkedIn post isn’t as effective with Facebook ads. 4. Messages that can be shared across multiple mediums The content your business creates should communicate how and why your brand’s perspective, values, products and services are different from others. At the same time, your content should be relevant and tailored to what platform you’re creating it for

and who you want it to be seen

by. Creating content is a solid combination of narrative and persuasiveness, something that requires invaluable and reliable writing and creativity. If you’re going to get Training Directors Email Lists consumers to “act” on the above-mentioned carefully crafted CTA, it’s a must. But don’t rush to scrape together these stories haphazardly. Stories should come out of the keyword search and strategic topic devising process described above. Once you’ve identified a topic of value, make sure you can create multi-purpose content

out of it. Let’s be honest, the

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content creation process is not a quick and easy one. It just makes sense to publish the content that is the product of all that hard work and research across mulsiness creates should communicate how and why your brand’s perspective, values, products and services are different from others. At the same time, your content should be relevant and tailored to what platform you’re creating it fortiple platforms and content media. You should spend this time and effort creating content that works across multiple media on the same topic, such as blog posts, infographics, social media posts and videos. Even though the message you want to convey is the same, each medium helps guide visitors through different stages of the sales cycle. For example, content about iron skillets can be featured in the following ways: A YouTube video

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