We still seem to be googling ‘what is content marketing’ en masse. Do Austria Phone Number we really still not know that? And that you have to be original and that storytelling works, that is also known, isn’t it? And those trends that are shared in all reports from forward-thinking brands: are they really new? I’ll kick some ‘trends’ and tell you what is important to take your content marketing to the next level. When reports like ‘s State of Content Marketing report come out, every Austria Phone Number year I hope to be surprised. Unfortunately, it is disappointment that predominates in most cases. Then I see trends mentioned that I see as a basic principle of content marketing. Now I promise you that this is not going to be a whining blog about how the potential of content marketing is slowly dawning on us.
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I put my disappointment aside and roll up my sleeves, because there is work to be done. According to Semrush (and the marketing professionals interviewed), these are the content marketing trends in 2022: Content will become more human Your audience needs will continue to shift Content marketers will focus on customer empathy and customer researc Storytelling in content marketing will be ke Content will be seen as a revenue generator Click-through rates will be a top KPI Short-form Austria Phone Number video will increase in importance Content audits will take center stage in 2022.
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I don’t think many of these points are a trend. Rather a basic principle. That’s why I’d like to introduce the 6 content marketing fundamentals that you CANNOT ignore in 2022. If you see content marketing as a monetization channel, then you take it more seriously. This includes KPIs and adjustments if you do not achieve these KPIs. The goal of content is a steady stream of Austria Phone Number qualified visitors. And that means clicking. I therefore suggest that the CTR is one of those KPIs in any case.