Keep an eye on your data and adjust your content strategy if you notice that your content is not doing what you want it to do. There is simply no golden formula for successful Armenia Phone Number content marketing, so adjustment is necessary. There is always a person behind that screen. We certainly lose sight of these in the B2B world. This makes it difficult to build a bond. It’s time to go back to basics: Who is my customer? What does my customer want? How can I help my customer to get that? In my opinion, a is no longer enough. It’s time to really get to know your customer. I have listed some ideas for you.
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Call three customers every month to start the conversation: who are they, what is going on in their world, how did they come into contact with you, do they read your content, why or not and what questions do they have? You can ask the same questions to sales and account management. These Armenia Phone Number are the colleagues who often sit down with the customer. What do they notice? If at all possible, it is always valuable, especially if you have just started working at a Armenia Phone Number company, to go along to a number of customer conversations.
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There are even more ways to get to know your customer better. I’m sure you have some original ideas about this too. Collect this knowledge with the data you already have Armenia Phone Number and increase the knowledge about your customer. There is so much content. How do you still see the forest for the trees? How do you make sure you stand out? By simply not making the same things as others.