Think about the niche B2B market you serve. Now imagine that you are better connected than anyone else in that market. Now go a step further and imagine that you are better at building conversations with these people than anyone in your niche. How will this affect your business? It’s not hard to imagine how you’d get more inquiries, requests for proposals, or phone bookings than the average competitor in your industry. That’s the beauty of using social media to generate leads. If you can crack how to consistently generate leads from one of these social networks, this can be a great contributor to your overall
B2B lead traffic. Why am I saying this with such confidence?
If you crack how to do this on multiple social networking sites, it could easily be as valuable to your business as being listed on the first page on Google! In my social media course, I gave an in-depth look at how to Germany Phone Number List achieve this in your business. The biggest challenge is finding a repeatable process that means social media becomes a constant and predictable source of B2B leads, not just peaks and valleys of interest. I emphasize that the key to achieving this goal is to focus on developing strategies that meet the following rules: Must be achievable – choose a very achievable outcome for social media, not a pipe dream. If people have been wanting to talk to someone before buying your service, don’t expect social media to suddenly be able to bring prospects to a website and get them to buy without talking to someone first.
Send custom connection requests, which are written to
Stick to the results you know you can achieve. Should fit into existing processes – but your sales team currently handles inbound sales inquiries, make sure your social media strategy fits into that process – rather than asking the sales team to do something completely separate for incoming social media leads. However, if you feed social media into a perpetual phone booking process, or attract attendees for your regular events, all your hard work and learning will be amplified over time.With all that said, let’s look at an example of how social media can work in your business. Let’s take LinkedIn lead generation as an example, when done right, it can be a meeting with the perfect B2B lead.