22% of 18-24 year olds get news from content creators, Croatia Phone Number compared to just 7% of 55+. A trend that also partly explains the rise of ‘premium’ content, Such as newsletters, Videos or Instagram accounts from popular creators that you pay for. We’ve already seen how platforms like Substack offer journalistic. Croatia Phone Number creators opportunities to distribute and sell their content, in this case newsletters. Twitter and Facebook are also increasingly using this way of distributing news. In 2022, Dutch publishers also expect to focus more on creator content such as podcasts and audio (80%), newsletters (70%) and video (63%).** It will be exciting to see Croatia Phone Number whether this trend will continue in the Netherlands.
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And whether this also includes a broader revenue model for content Croatia Phone Number creators and media brands. In countries such as the US and France, the percentage Croatia Phone Number of news consumers who target specific journalists is already much higher. Journalists Content Creators International Digital News Report 2022 Podcasts still on the rise This ‘paying for content’ trend also increasingly applies to podcasts, especially since the arrival of the podcast platform with subscription model Podimo . Podcast usage will continue to increase in 2022. The podcast has even become Croatia Phone Number an integral part of the news and information menu among young people. Three quarters of young people listen and listen to it monthly, after which the use per age group decreases rapidly.
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In fact, in the 55+ group, only one in ten is a podcast listener. It Croatia Phone Number makes you wonder why the generation, who have grown up with radio, don’t know how to find their way to this audio. Does it have to do with the accessibility Croatia Phone Number of the platforms? Lack of time in the agenda of the busy retiree? Who knows may say. With the right approach, there should still be opportunities for Croatia Phone Number news brands. Podcast Use Digital News Report 2022 Podcast Use Digital News Report 2022 Paying for news It is well known that the pandemic has given a boost to online media use and digitization.