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Depending on your products, seasons often play a significant role in your e-commerce results. Of course you want to be there when demand is booming. Therefore, do not wait until the season has started, but prepare yourself as a party supplies shop for, for example, carnival. So what India Phone Number should you think about? Suppose you sell carnival stuff: Update all your seasonal content about ‘X fun carnival outfits’ and for example ‘the X ideal group outfits for carnival’. Also promote through your other channels, so that your deals will also be shared, for example. That increases your chances of ranking on those seasonal keywords.

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Completely beat Google Trends. Look at last year’s search volumes, related topics and try to discover new long-term keywords. Make sure that you have optimized the landing p India Phone Number ages that have to perform at least 1.5 months before the volume starts. In the case of Carnival, take into India Phone Number account the official start on November 11, because that’s when the first outfits are bought. How do you deal with your product filters? The purpose of filters is user-friendliness, but this is a nice example of something that is often friendly to visitors, but not to Google. It’s not fast either, is it?

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Did you know that with all your filters and maybe even combinations of them, you create separate URLs? This can easily create 15x as many URLs per original category page by filtering India Phone Number on price, size, shape or all kinds of other logical filters. The problem is that those filtered URL variants cause you to create a lot of ‘thin content’ within your webshop, which Google doesn’t like very much. By excluding those filtered URLs from crawling, you ensure that Google knows not to get there and better spend that “time” on more important URLs. Example.

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