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Such a supplier cannot afford too high acquisition costs. When is this value important? There are also sufficient branches where it is likely that customers will Honduras Phone Number return more often. In these industries, it is therefore extremely important to keep the Customer Lifetime Value in mind when determining marketing budgets and the maximum costs per acquisition. To stay in the world of solar panels: you have to Honduras Phone Number clean them regularly to allow them to generate the maximum amount of energy. If the customer purchases this service for the first time from a cleaning company, what is the chance that he or she will return more often? Exactly, this is plausible. Provided the service is performed well and marketing efforts are aimed at repeat purchases .

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The average order amount per order This amount is € 30 per cleaning. How often does the customer keep returning in his or her life? This is a difficult Honduras Phone Number question for the solar panel cleaning company. Solar panels have been on the market for a relatively short time and so far, customers who have cleaned Honduras Phone Number more than once seem to be returning in large numbers. But it would be unwise to think that 60% of customers will remain customers for the rest of their lives. Honduras Phone Number After all, there are so many factors that can influence whether or not you return to the cleaning company.

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Think of a move, a divorce or financial setbacks. It is therefore Honduras Phone Number wise to make an informed estimate. In this case it seems logical to look at the average number of years that people stay in a house. In the Netherlands this average is 10 years. Also read: Cold sales in B2B sales: is it still of this time? Are we there then? Honduras Phone Number No not yet. At 10 years old, you assume that all people immediately call in the cleaning company after their most recent move and remain a customer Honduras Phone Number there until the next move. Quite unlikely. That is why we halve this average, which brings us to 5 years.

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