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A roadmap makes clear which aspects of the text do have priority… and which do not! Step 1. First determine the current level of your web texts You can map the current text level in different ways. If you want to perform a baseline measurement to arrive at a blueprint, these are the most important questions to answer: What is going well in our current texts? (And why?) What could/should be better in our current texts? (And why?) How do our current texts contribute to the realization of our goals? The answers to these questions give you insight into the texts of a team, department, division or even the entire organization. To provide insight into the current text level, we use the TXT score at Paper is passé. The TXT score is an average, and makes it clear at what level your texts are.

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The levels range from 1 (correct spelling and grammar) to 5 (exceed expectations with texts). More on this later. Step 2. Then determine the desired level of your web texts During this step you determine which text level you Iran Phone Number want to achieve. This desired level is largely determined by the goals of the team, department, division or even the entire organization. These are important questions to answer: What are our goals? Think of specific goals in the field of branding, customer experience, Iran Phone Number revenue increase and cost reduction What are the obstacles that prevent us from achieving our goals?

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What can we do with our content (read: texts) to reduce or even remove those obstacles? As soon as the current and the desired level are clear, you ensure a prioritization: what do we need to work on in the short and medium (long) term? Iran Phone Number What are our must haves , should haves and could haves ? The list of improvement actions and the associated prioritization are unique for every organization. For one Iran Phone Number organization, a correct and uniform representation of the names of products and services already makes a world of difference in terms of branding. For the other organization, influencing behavior with texts quickly leads to sales success. to write Step 3.

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